Marketers Learning from Anna

If you have an idea that connects with people, you can make the right impact on large groups, even huge populations. In marketing metaphor, it boils down to a good product, which in Hazare's case is the Jan Lokpal (ombudsman) bill against corruption with the impact of slogans like 'Mein Anna Hoon', 'Vande Mataram' and 'Inquilab zindabad', The marketers says 'We chose Hazare for the study because business learnings don't always come from other businesses. There are public relations lessons to be learned from Hazare's campaign. Ramlila Grounds, the venue of Hazare's 13-day fast for a more effective anti-corruption measure came to symbolise for the common person the rallying point for probity in public life. 'Hazare's appeal as a leader lies in his homespun simplicity, mixed with a robust approach to problems and reformist zeal, but above all in his identifying and articulating the unspoken need of the masses, which is freedom from corruption through the right 'product', namely the Jan Lokpal bill, which could even investigate the prime minister, bureaucracy and judiciary,'. a real-life case study like this can be an eye-opener for today's marketers who tend to think of complicated solutions for their brand-related issues. 'The Hazare campaign reminds us that simplicity is the key to successful branding,'