
If you have an idea that connects with people, you can make the right impact on large groups, even huge populations. In marketing metaphor, it boils down to a good product, which in Hazare's case is the Jan Lokpal (ombudsman) bill against corruption with the impact of slogans like 'Mein Anna Hoon', 'Vande Mataram' and 'Inquilab zindabad', The marketers says 'We chose Hazare for the study because business learnings don't always come from other businesses. There are public relations lessons to be learned from Hazare's campaign. Ramlila Grounds, the venue...